The ‘New Reign’ collection by Melbourne label CHOSEN is for the bride who wants to make a big impression on her big day.

The label, which was born in 2016 from the creatives at One Day Bridal, offers an alternative to traditional bridalwear with its bold design and eye-catching silhouettes, and the new collection is no exception.

Photographed by Emily Abay at a horse stud on the Mornington Peninsula, New Reign features streamlined cuts with modern design elements such as plunging necklines, bare shoulders and dramatic sleeve details.

Whether you’re after a lace gown with billowing sleeves, a modern two-piece number or even a bridal jumpsuit, this collection has you covered! A favourite of ours is the two-piece Parker with its voluminous satin taffeta skirt and top with open back detail.

The New Reign collection retails from $1,995 to $5,295 and is now available at selected stockists or online at One Day Bridal. You can also head to the brand spanking new CHOSEN website for information on stockists and to keep an eye out for upcoming trunk shows in your neck of the woods.