Australian bridal label, Chosen by One Day, has just released a collection that perfectly displays their vision for modern bridal. Shot amongst rolling salt flats, ‘Clair de Lune’ came to life as the sun was setting and the moon came out to create a moody glow complementary to the collection.
Exploring the beauty of lace, the collection is an is an ode to the edgy, fashion forward bride who moonlights as a hopeless romantic. The campaign explores self expression under the moonlight with imagery featuring classic lace in modern designs paired with unexpected elements such as playful glasses, a teddy coat and oversized pearl earrings. These touches are certainly not typical of bridal but are somehow seamless to One Day’s brand of soulfully unexpected fashion and forward thinking.
The collection is comprised of six pieces, all made of buttery soft lace in hues of cream and blush. Lovingly made to mold to one’s shape, these pieces create a supportive capsule of elegance and wearability. Tried and tested, the collection was worn by brides, influencers and seamstresses before launching, and the feedback has been resounding excitement for the collections striking etherealism, reasonable price point and wearable ease.
In order to make this collection accessible to global brides, the ‘Clair De Lune’ collection will be available online, shipped complementary and, for the first time ever, One Day Bridal will be accepting returns. The vision behind the capsules online availability is that it will allow brides the luxury of trying the gowns on in the comfort of their own homes without the fear of lock in contracts or flights to far away stockists.