Iconic Aussie bridal label Grace Loves Lace has finally launched their highly anticipated 2020/21 collection and it’s being touted as their most divine yet.
The ‘Elysian’ collection features buttery soft, stretch crepe, intricately layered Italian tulle, new laces and trims and expert craftsmanship. The gowns of Elysian have all been designed in-house by Creative Director, Megan Ziems and Head Designer, Rosie Keating. The entire collection will be made to order by the brand’s skilled production and manufacturing team based on Queensland’s Gold Coast.
“The level of detail in these gowns is really special and elevated. We’ve included very high-end detailing and we’ve focused heavily on handcraftsmanship – every gown has its own considered details like silk cover buttons or hand-cut lace applique. The detail is even down to the smaller things like our 3D lace motifs, all of these have been meticulously hand-cut and hand-placed onto each gown.” Ziems said.
Keating worked closely alongside Ziems and the development team, crafting exciting fabric combinations, including stretch crepe and abstract lace. “Rosie and I work very closely with our talented development team. We are extremely creative and experimental in our fit process; we are always testing finishes and details. We edit, and edit, and edit, for months on end. So, the collection goes from about 50 gowns to 11 gowns over a 12-month period,” said Ziems.
Alongside the gowns, the Elysian collection features a range of bridal hats, bags and backpacks. “We absolutely love the hat concept. Bridal hats were a thing many, many decades ago, but no one has modernised them!” Ziems said.
The gowns – which range from $2,100 to $4,200 – are now available to order on the Grace Loves Lace website and at the brand’s eleven international showrooms.