If you are on the hunt for a gown that will equally impress your fashionista friend and your future mother-in-law, you’ll want to check out Truvelle’s new collection.

The 2017 line combines innovative design to cater to the modern bride with the label’s signature style of understated elegance, making their gowns the perfect blend of on-trend and classic.

This season the Canadian brand explores a more flirtatious and design-forward bride, with low-dipping necklines, backless gowns and embellishments in mocha, taupe and pearl colours. Importantly the label maintains its emphasis on producing careful, quality craftsmanship.

The campaign, shot by Kristy Ryan of Blush Wedding Photography, juxtaposes the soft, delicate gowns with an industrial setting of grey concrete and exposed brick, accentuating the gracefulness of the designs.

These creations will appeal to a bride who is looking for something refined, feminine and unique for her wedding day. Stocked in Australia at Perth boutique Through the White Door and in NSW at Love Marie.