Like many of the brides we feature, I had my heart set on wearing an original vintage dress on my wedding day. But after one too many failed attempts to find a style I loved (that actually fit), I abandoned the idea and opted for a made to measure gown.

Cue Era Vintage Bride. Part vintage boutique, part bridal salon, the new Fitzroy store aims to unite every vintage-loving bride with her dream dress, by offering both original heirloom gowns and made to measure pieces using original dresses as patterns.

Era Vintage Bride blossomed from owner, Lucy Slater’s life-long fascination with vintage pieces; a love affair that begun in her grandmother’s wardrobe. Having trained with Brisbane couturier, Paul Hunt, Lucy developed a passion for bridal design, but nothing quite topped the thrill of hunting for original vintage garments. Putting two and two together, the concept for Era was born and Lucy started the long journey of building her impressive collection of vintage wedding dresses and accessories.

Era Vintage Bride recently teamed up with a group of creative Melbourne vendors for this dreamy, slightly surreal shoot. Photography duo, Kat & Scout of It’s Beautiful Here, tell me they were keen to experiment with both day and night shooting. “We can’t help but indulge our penchant for the night, dream states and the mystery in everyday ordinary moments.”

Pomp and Splendour created the beautiful blooms and flower crowns, and that cute little cake comes courtesy of Sweetpea Darlingheart. Hair and makeup by Lady Day and all gowns by Era Vintage Bride. Era is now open at 61 Brunswick St, Fitzroy.

Photography: It’s Beautiful Here | Dress: Era Vintage Bride | Flowers & Flower Crowns: Pomp and Splendour | Hair & Makup: Lady Day | Cake: Sweetpea Darlingheart